By Anjali Sharma
NEW YORK, --The ORIGINAL Immersive Van Gogh Exhibit has opened the once-in-a-lifetime display for New Yorkers at Pier 36 NYC, a 75,000 square foot waterfront space located in Lower East Side Manhattan with spectacular views of the East River and the Manhattan and Williamsburg bridges.
Emmy Award-winning and Tony Award-nominated designer David Korins who is known for his set design of countless Broadway hits including Hamilton and Dear Evan Hansen has joined its creative team to help re-imagine this massive venue, Immersive Van Gogh!
Korins used his infinite creativity to incorporate ingenious interior design, high-tech activations, and new experiential elements to the venue for a unique experience only available to New York audiences and tourists who are visiting the big apple.
Immersive Van Gogh was created by the world-renowned master of digital art, an Italian Massimiliano Siccardi, who has been pioneering immersive exhibitions in Europe for last 30 years. His magnificent installations have been seen by over 2 million visitors in Paris, according to the exhibitors of Van Gogh.
This captivating digital art exhibit merges state-of-the-art technology, theatrical storytelling, and world-class animation with the help of 60,600 frames of video, 90,000,000 pixels, and 500,000+ cubic feet of projections.
It gives guests the rare opportunity to “step inside” and experience the incredible post-Impressionist works of Van Gogh like never before-- The ORIGINAL Immersive Van Gogh Exhibit, the once-in-a-lifetime exhibit.
Immersive Van Gogh has risen to blockbuster status with sold out run in Toronto, and extended its run in Chicago, and is opening in San Francisco in March, where its first month is sold-out. The forthcoming May opening in Los Angeles saw over 80,000 timed-entry admissions sold in the first week of sales. Collectively, over half a million tickets have been sold, according to the producers of Immersive Van Gogh.
Immersive Van Gogh is the mind-blowing imagery, bringing van Gogh’s best work to life — including Sunflower, Irises, and The Starry Night for a cathartic and liberating experience with the entire room's pulse with imagery and emotional resonance.
The projections of paintings on walls and floors are just thrilling experiences which can’t be missed if you are a Van Gogh fan. It’s a complete new way of encountering art” by CTV and a “blockbuster digital experience that has taken the art world by storm” the exhibit “cleverly embraces creativity,”
The guests at Pier 36 were socially distanced and wearing masks walking through rooms hearing a score set to van Gogh’s work. The projections move, the images shift from dark to light, the colors explode. The scale, the images and the effect of being inside van Gogh’s work have led some visitors to cry with joy.
People in groups and families often sit in circles on the floor, six feet apart, to drink in his almond blossoms or “The Starry Night Over the Rhône” (1888).
You quite often see children run around among the projected sunflowers. Some exhibitions include aromas of cypress, cedar, sandalwood and nutmeg with hints of lemon and vetiver to transport people to orchards, gardens and fields.
Corey Ross, a producer of the exhibition said that Siccardi redesigned the experience to fit with the architecture of the space holding the exhibition and tries to tell the story following a loose stream of consciousness that takes visitors through a recreation of van Gogh’s perspective using large images and animations.”
Ross said that Siccardi’s intention is “to go into van Gogh’s mind to show us what flashed before his eyes before he passed away.”
The entrepreneurial exhibitionists realized that many people are less attached to van Gogh’s paintings than to the mythology that surrounds them and can be on display for cheap.
Van Gogh Immersive on Pier 36 has graphics of meaningfully greater sophistication. (Adult tickets range from about $36 to $55.
David Korins, the designer, has three consecutive rooms displaying the same video projections, created by Massimiliano Siccardi with mirrored objects reflecting the screens and the immersion runs about 35 minutes, and you can stay as long as you like and enjoy these immersive Van Gogh displays.
Creator- Massimiliano studied at the London School of Contemporary Dance of London. In 1990, he left the world of dance to begin a new journey in the world of video art where he quickly became the artistic force behind visual mise-en-scène for choreographers around the world.
Massimiliano created video scenographies for numerous prestigious festivals and galas internationally.
He has also constructed the video mapping of the Basilica di Giotto and for the Teatro Petruzzelli of Bari, where one of his permanent installations virtually re-constructed the frescoes of the Cupola. Massimiliano is also a celebrated photographer and has had photo exhibitions in Spoleto and Rome.
He is professor of digital image elaboration at the Accademia di Comunicazione e Immagine of Rome.
In 2012, Massimiliano received the prestigious International Award “Romaindanza” for his talent in the visual work of dance theatre. From 2012, he has been artist-in-residence at the Carrières de Lumières – Atelier des Lumières where he authored the mise-en-scène of numerous immersive shows. He is currently creating projects within Italy as well as in New York, Berlin, Leipzig and Rome.
Luca Longobardi
Composer
Italian composer and pianist, Luca Longobardi, is a classically trained musician who incorporates contemporary electronic music into his pieces. Born in 1976, Longobardi studied classical music in Italy and New York and went on to earn his doctorate in digital audio restoration in Rome in 2011.
His works reveal a strong interaction between classical and contemporary music. The experience he has gained as a theatre musician has increased his interest in the relationship between sounds and spectacle.
He has composed music for ballets and films and accompanied installations and experimental art productions (Atelier de Lumières – Paris, Carrière des Lumières – Baux-de-Provence, Kunstkraftwerk – Leipzig). At his multimedia performances and in his recordings, strong experimental electronic music meets pure, ethereal and simple-seeming piano playing that relay deep emotions
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